Motto: Sharing vegetarian locally
Average cost per item: $8
Food Truck Friday’s new truck on the block, The Uprooted Kitchen, represents the only vegetarian food truck in the Phoenix Street Food Coalition. But for husband and wife duo Chad and Erin Romanoff, cooking healthy yet delicious food has always been essential to their family.
Menu items like kale and quinoa salads with wasabi pea dressing may sound intimidating, but Erin wants her customers to give new foods a chance.
If you are thinking, quinoa? Quin-whaaaaa? You’re not alone.
The Uprooted Kitchen sells cheese crisps and “un-bun veggie burgers” for those of us who aren’t as daring. And if it’s sweets you’re craving, they sell baked goods every Saturday morning at the Gilbert Farmers Market.
All of Erin and Chad’s food is homemade and local. Their produce comes from Agritopia Farms, Rhiba Farms and Boxed Greens and they will always use whole wheat flour. Plus, all of their menu items can be made vegan or gluten-free.
But why start a food truck? The industry has already proved that healthy food and fast-food don’t necessarily mix. But Erin and Chad think that they have found a balance.
“People are very thankful that we are bringing some healthy options, because that was one thing Food Truck Friday was lacking,” Erin said.
The couple had always wanted to open a restaurant, but in the summer of 2011, Chad, Erin and their two eight-year-old twin boys decided to invest in a food truck because of the lower start up costs and advantage of mobility.
“We had an official meeting while we were at the beach on vacation,” Erin said with a laugh. “That was when we decided, alright, we’re going to do this.”
After a year of preparation, The Uprooted Kitchen made its first appearance at the Gilbert Farmers Market in April 2012. Though they have only been coming to Food Truck Friday since September 2012, they have noticed that a healthy, vegetarian food truck is a necessary addition to the line-up.
11 a.m. -1:30 p.m. Food Truck Friday
Pierce Street and Central Avenue
Phoenix, AZ 85004
7- 11 a.m. Gilbert Farmers Market (Saturday)
222 N. Ash Drive
Gilbert, AZ 85234
6-8 p.m. Jam Foodie Friday
6938 E 1st St
Scottsdale, AZ 85251
What did you think?
“This cheese crisp is the best thing I’ve ever had at Food Truck Friday, and I come almost every week.”
~Martha Golea, 29
“The un-bun burger is pretty good. It makes me feel healthy.”
~Stephanie Jaffa, 23
“This is my first time here. It’s delicious and nutritious and I’ll come back.”
~Marissa Ames, 37