November 24, 2012 by MBBC Dance
Motto: We’ll Shut Your Pie Hole!
Owner Tanya Saidi, 41, has been dishing out homemade pies to family and friends for almost 20 years. But it wasn’t until October 2011 that she decided to put her craft on the go.
Mama Toledo’s has established itself as the official pie food truck of Phoenix. And for those of you trying to cut back this holiday season, Saidi sells a wide variety of pie sizes including regular, mini and petite, so you can enjoy yourself with reasonably less guilt.
The ingenious concept of portable pie came about when Saidi was watching a movie with her sister and just wanted a taste of pie. (I happen to feel like this quite often, which is part of the reason why I think her cup-o-pie is such a good idea). Now customers can have as much or as little as they want, with cost to match.
Mini Pie: $5.50
Though there are other dessert food trucks, Saidi believes no one else does pie because it is such a time-consuming product.
“I have to bake everything, pre-package everything and I do it all on my own,” Saidi said, explaining that her daughters will help but school gets in the way.
Saidi’s day begins while most Phoenix residents are still in bed, because of the high demand of customers and busy location schedule.
With Mama Toledo’s in action Monday through Friday, Saidi said it’s common for her to wake up at 2 a.m., work all day and have to be awake at 4:00 the next morning because of multiple events per day.
But in the end, Saidi says her hard work pays off.
“Customers will come up to me and say they didn’t even want pie, but the truck is so enticing it makes them want to buy it,” she said.
When it comes to customer favorites, Saidi says it changes every week. Consistent front runners include chocolate, chocolate peanut butter and éclairs. That’s right, éclairs. Mama Toledo’s also sells cheesecake, cake, baked goods and ice cream.
Saidi hopes that someday Mama Toledo’s will have a kitchen so she won’t have to pre-make everything and will become a full-fledged food truck. She is also looking for someone else to be part of the team, but is skeptical because it’s such a family business.
“The only people I’ve trusted are my children because they know my product well,” Saidi said. “But our pies will always be made with love.”
Events in addition to Wednesdays and Fridays at the Phoenix Public Market.
Luhrs City Center (Monday)
132 S. Central Avenue
Phoenix, AZ 85003
ASU Food Truck Lunch (Wednesday)
S. Forest Avenue & E. 6th Street
Tempe, AZ 85281
6938 E 1st Street
Scottsdale, AZ 85251
What did you think?
“The crust is buttery and flaky and the pie is not too sweet. I need a glass of wine to go with it!”
~Lisa Strout, 59
“I’m going to order from here for Thanksgiving.”
~Frances Marble, 58